The Mint 400

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Mint 400 LogoEvent Name: The Mint 400

Date(s): March 9th – 11th

Location: Las Vegas, Nevada


The Mint 400 has been a staple off-road race for over 45 years, starting back in 1967 to serve as a publicity stunt for the Mint Hotel. After a successful first run, the race became a staple and grew to include the Miss Mint 400 pageant, parties, a pit crew challenge, and more.

Mad Media Logo

The event is huge. The Bureau of Land Management caps the enrollment at around 350 team, and so far there has always been a waiting list of teams wanting to race. The Mint 400 boasts the biggest prize purse, along with TV coverage, spectator engagement and accommodation, social media outreach, and much more. Mad Media has invested hundreds of thousands of dollars into improving the Mint 400 to make it the biggest American off-road race, while keeping spectators in mind with plenty of areas to view the race and fun activities throughout the week.

E40 Matt Mint 400 and Mad Media Head Shot with BackgroundThe event starts with a procession of the competing cars down Las Vegas Blvd., and is followed by a huge kick off celebration (one of many parties during the Mint 400). The next day is all time trials, followed by some meet-and-greets, as well as the crowing of the Miss Mint 400, the pit-crew challenge, and another party. Friday is full of registration and meetings, and after a hard day of business, there is another party. The races take place on Saturday, followed by a victory party, and the week is finished off with the awards ceremony on Sunday.

Any vehicle that can pass a Best in the Desert car inspection is welcome to compete in the race.

Event Sponsors:

Polaris RZR, BFGoodrich Tires, Method Race Wheels, Sin City Whiskey, Golden Nugget Las Vegas, Rigid Industries, FOX, Speed Strap, Impact, PCI Race Radios, Erathre, Heat Wave Visual, Oscar Blues Brewery,,, Biltwell Inc., DWT, UTV Inc., Be Cool, Rugged Radios, EEKOE, 4 Wheel Parts, Pro Line Wraps

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