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Slogan: Tread Lightly! on Land and Water
Guest: Lori McCullough
Tread Lightly! is a national organization that is dedicated to promoting responsible out door recreation through ethics and stewardship programs. Their core audience is members of the recreation community that use motorized vehicles as part of their outdoor leisure activities or as a method of transportation to reach the destination of a non-motorized activity.
Lori McCullough is the Chief Executive Officer of Tread Lightly!. She is a well-connected and respected leader with nearly 25 years of experience under her belt. Lori’s experience is with advocating conservation ethics and delivering innovative, cost-effective, solutions to some of our nation’s most contentious issues dealing with outdoor recreation and natural resource management. She has a proven ability to collaborate and influence disparate stakeholders. Lori and Tread Lightly! have developed and successfully launched many unique programs such as; the Respected Access is Open Access campaign, the Restoration for Recreation initiative, Lightfoot the children’s mascot, and Tread Trainer which assists in creating committed stewards and volunteers.
Honors and Awards:
2014 Outdoor Life and Country Award from Outdoor Life magazine
2012 Regional Foresters Award from the U.S. Forest Service
2008 BSA Golden Hornaday Award from the Boy Scouts of America
2005 Forest Service Centennial Award from the U.S. Forest Service