Bower Media Adventures Behind the Scenes of SEMA – with Charlene Bower
As most everyone knows or has seen, I headed to the SEMA Show for the week long eventful and crazy week in Las Vegas with my Dad. I have been going to the show for over 10 years and it never ceases to amaze me at the level of vehicles that are there. Although, I will admit, as will many others, that there is so much to see that you hardly see anything. I refer to it as the ultimate mix of skittles. Color and polished aluminum is everywhere…although this year was clearly the year of the rat rod and mad max style vehicles. You can appreciate the intricate welds that put the finishing touches on the vehicles when you are able to get up close to the vehicles.
I appreciated 4 Wheel Parts attempt at doing an award for the most street and dirt worthy vehicle. So many of the off-road vehicles loose the glamor for me when they become unrealistic to drive. On the flip side, I love to check out the slammed roadsters and huge horsepower mini’s that are just as elevated in their world. I love the innovation and the drive that every builder has, hats off to each of them. The vehicles are the show space for products of course. I think what I was most impressed with this year was everyone stepping up their booth presence. I’m not saying all the booths were twice as big, I am saying that the marketing team put some stringent efforts into thinking through their booth space and what they wanted to communicate. The outside space had a lot more activities going on including a huge Pennzoil stage and vehicle collection. BFGoodrich Tires had their big set up outside as part of the SCORE International Baja 1000 display where they were doing timed pit challenges. I almost did it, my mustang friend Courtney was all about it and was trying to talk me into rocking the fastest girl time, but I kept getting sidetracked with conversations and we never did put a time down.
The Baja 1000 Trophy Truck qualifying was cool. The trucks were part of the show on Tuesday and then pulled out with a police escort at 4:30pm to drive out to the Las Vegas International Speedway where they threw down some lap times. Again, you guys, there was so much going on it was hard to keep track of it all and My days were mostly filled with meetings. I am blessed to be in a position where I can utilize this week to meet with partners and kick start projects for 2016.
Oh boy, do we have some cool projects coming up! I spent a couple hours with the folks at Kicker Audio making plans and bumped into the group from Discount Tire to talk through some upcoming projects. There were a few other groups that I met up with, but I can’t tell you who they are…yet… exciting times ahead folks! exciting times! The nights at the SEMA Show are just plain nuts. Let’s be honest, there are 10 parties a night to attend, and I am lucky to make it to 3. These parties are about friends to me. I get to chat with and see friends that I unfortunately only get to see a couple times a year. We also do some business and throw in some high fives to those who have been kicking butt all year. By the end of the week I’m going to admit it, and everyone will, I’m exhausted. The walking, the talking, the deals, the potential for so much good in the upcoming year leads to excitement and the want to get back to my desk and get projects rolling. So that is where I am now. We are getting the paperwork put together to make sure that you guys get to see the exceptional thoughts and peoples efforts behind the scenes executed at um, an event or on the show here, sooner than later. Oh, I’m just so giddy about everything, it stinks not being able to talk about it. Soon, I promise, soon!