What Bower Power Hour?
Bower Power Hour is a weekly, two hour news show dedicated to Motorsports, Powersports and the outdoor, off-road lifestyle. Bower Power Hour gives you an in depth look at racers, events, businesses and other aspects to bring you the nitty-gritty news of the off-road lifestyle that we all love.
Hosted by Charlene Bower, the guest lists are extensive and energetic. The stories are fun and filled. The goal is to bring the technology and innovation to light that the off-road industry is known for. Tune in weekly for laughs, information, and current off-road news!
Charlene Bower, Owner
Charlene Bower, founder of Bower Motorsports Media, took her very first job changing tires in a motorcycle shop. From there she went on to be a part of the management team of some nationally recognized multi-line powersports dealerships. After over 10 years in motorcycle retail management, it was time for a change. Putting 6 months aside to experience life as never before, she hooked up her truck to her trailer and wandered from ride spot to ride spot making up for lost weekends on her dirt bike and quad. While on the road, she found the love of photography and writing. When a private multi-line magazine company approached her to be a part of their sales team, it turned into the perfect match. The next few years were based around sales and relationship building, while learning the in’s and out’s of the media world, specifically in the Sand and UTV Markets. When the economy dropped severely and effected the magazine business, Charlene looked for the niche that needed filling. It didn’t take long to evaluate that quality PR to the media for needed content was in order. She works daily to consistently refine the process as the world of media has revolved quite drastically in the five years since opening Bower Motorsports Media. The company has grown to include different properties, all with media and marketing as the core to their creation, including: Racer Marketing School, Race Team Store, I’m Not Just a Girl, Bower Media Promo Gifts, Shirt & Swag Club, Shirt & Bling Club, #InspirationalDirt, Month of Cause and Offroad Newswire among others that are in testing phases. The Bower Media team is in the backdrop to some of the most successful racers, events and companies in the 4×4 market. It is normal to find Charlene at offroad events every weekend working to get the shots and the stories to bring the love of motorsports back to those that can’t be there.